Exploring Dubai Hills Cinema: Architecture and Impact
Intro
Dubai has long been a bustling hub for entertainment, luxury, and innovation. Within this vibrant cityscape, Dubai Hills Cinema stands tall as an architectural marvel, a beacon for film enthusiasts and investors alike. This cinema is not merely a place to watch films; it embodies the essence of modern cinema that merges cutting-edge technology and community engagement. The design speaks volumes about optimizing spaces for diverse viewing experiences, while its role in shaping Dubai’s cultural identity cannot be overstated.
As people flock to cinemas for more than just films, the demand for enhanced, immersive experiences has changed the landscape of film-viewing venues. In this article, we will navigate through the intricacies of Dubai Hills Cinema. From its architectural significance to advanced technologies used within its walls, we will uncover how it integrates seamlessly with the surrounding community. Additionally, we’ll explore demographic shifts in audiences and the cinema's influence on local real estate trends. This exploration indeed aims to cater to both cinema lovers and those with a keener interest in investment opportunities within this vibrant locale.
By its very establishment, this cinema has not only enriched the entertainment options available in Dubai but also has implications for investors and developers keen on understanding how culture and commerce intersect in today’s ever-evolving market.
Preamble to Dubai Hills Cinema
The emergence of cinema as a prominent cultural and entertainment force cannot be overstated, especially in locations like Dubai where aspirations meet the extraordinary. Dubai Hills Cinema stands as a beacon of this blend, redefining the way audiences engage with films. This section serves as a stepping stone, offering insights into the cinema's conceptualization and its pivotal role in the broader landscape of Dubai's urban fabric.
Overview of the Cinema Concept
The essence of the cinema concept at Dubai Hills can be summarized in its innovative approach to not just film screening but also in creating an immersive experience. It goes beyond conventional cinema; it whispers a promise of a holistic entertainment experience where community, architecture, and technology converge.
Here are some notable elements:
- Community engagement: Unlike other cinemas that might feel like mere profit-driven ventures, Dubai Hills emphasizes building a community around cultural appreciation. By hosting film festivals and local artist showcases, it nurtures budding talents and draws in the art-loving populace.
- Aesthetic integration: The architecture reflects the surrounding landscape, capturing the essence of Dubai's modernity while remaining rooted in traditional design principles. The cinema can be seen as a piece of art, itself.
The broader implications of such a cinema concept extend to possibly lifting local filmmakers, allowing them to showcase their work in a well-equipped venue. This invokes discussions about accessibility to cinema for a larger audience instead of restricting it to the elite.
Location and Accessibility
Nestled within the vibrant Dubai Hills estate, this cinema isn't tucked away in some corner; it's at the heart of a buzzing community. Accessible not just by car but also on foot from various residential areas, the strategic location fosters foot traffic, drawing people in for a casual movie outing or an event night.
- Public transport: Several bus routes with stops in proximity make it easy for locals to arrive without the need for a car. This encourages a more sustainable way of enjoying films, as people can simply hop on a bus and catch a flick.
- Parking facilities: For those who do prefer to drive, ample parking is available that provides a more relaxed pre-movie experience, allowing patrons to arrive without the stress of finding a spot.
- Connection to leisure spots: Surrounding amenities like restaurants and parks not only enhance the appeal of a cinema visit but make it a full-family outing. Families can opt to dine or take a stroll before or after enjoying a movie.
In essence, the introduction of Dubai Hills Cinema blends the artistry of film with community spirit, all located within a vibrant, accessible environment. This depth in planning and execution promises to bring lasting benefits to viewers, investors, and real estate stakeholders alike while setting a new standard in cinematic experiences in Dubai.
Architectural Design and Layout
Architectural design and layout play a pivotal role in the overall experience of Dubai Hills Cinema. It’s not just about aesthetics; the design impacts how audiences interact with the space and the films they watch. Thoughtfully considered structural elements can enhance the viewer’s comfort and enjoyment. This article will explore various facets of the architectural design and layout, focusing on how these factors contribute to both the cinematic experience and the functionality of the venue.
Structural Features
Key Aspects of Structural Integrity
When assessing the structural features of Dubai Hills Cinema, it’s essential to understand the blend of form and function. Structures are built to withstand the rigors of a bustling cinema environment while also providing an inviting atmosphere. The robust construction caters to large audiences. Not just the seating area, but things like soundproofing walls and advanced insulation systems are often considered. These elements help control acoustics and temperature, ensuring a pleasant watching experience regardless of the crowd size or outside weather conditions.
Materials and Sustainability
In recent years, there has been a significant push towards using sustainable materials in construction. Dubai Hills Cinema may follow this trend, possibly integrating elements like recycled steel or eco-friendly concrete. This approach not only appeals to environmentally-conscious audiences but also fits well within Dubai’s green initiatives.
For instance, consider the use of photovoltaic panels on the roof. This would allow some energy needs to be met through renewable sources. Such advancements contribute positively not just to the cinema itself but to the broader environmental conversation.
“The unique charm of any building begins with how it integrates into its surroundings.” This applies directly to the layout of Dubai Hills Cinema. It’s designed to merge seamlessly with the landscape, complementing Dubai’s skyline without overshadowing it.
Interior Design Elements
The Ambiance of Engagement
Stepping inside Dubai Hills Cinema is intended to be a transformative experience. The interior design is not just about making a space pretty; it's about creating an ambiance that captivates and engages. Elements such as color schemes, lighting, and materials work harmoniously to elicit emotions and set the tone for the film.
Innovative Seating Arrangements
Careful attention to seating arrangements adds another layer to the interior design. The seating isn’t just organized in rows; it may be designed in a way that maximizes visibility and comfort. Reclining seats, spacious legroom, and noise-dampening rows can all significantly influence a viewer’s overall experience.
- Comfort: High-quality fabrics could be used to enhance seating comfort.
- Accessibility: Designs likely include accommodations for individuals with special needs, reinforcing an inclusive approach.
- Lighting: Dimming lights during previews while ensuring safety in exits enhances the overall atmosphere and allows the focus to remain on the screen.
All these elements collaborate to create a cohesive environment that not only makes watching movies enjoyable but also brings the community together. The design of Dubai Hills Cinema serves as a landmark that embodies the aspirations of its audience while reflecting the cultural vibrancy of Dubai.
Viewing Experiences Offered
When considering a cinema like Dubai Hills, the range of viewing experiences it offers becomes paramount. Each experience is not merely a method of watching a film; it serves as an intrinsic part of the whole entertainment package - one that appeals to a varied audience with distinct preferences. This section delves into the different types of viewing experiences available at Dubai Hills Cinema, illustrating how they enhance the cultural milieu of the region.
Standard Screening Options
Standard screenings often serve as the backbone of any cinema experience. At Dubai Hills Cinema, the meticulous attention to detail is prevalent even in these standard showings. These screenings provide a typical movie-watching experience, allowing film enthusiasts to enjoy the latest releases in a comfortable setting. The projectors here utilize state-of-the-art technology, ensuring that picture sharpness and color accuracy are nothing short of excellent, transporting the audience into the scenes onscreen.
Key Features of Standard Screenings:
- Affordable Pricing: With ticket prices that cater to the masses, enjoying a movie doesn't break the bank.
- Diverse Genre Selection: Whether it's an action-packed blockbuster or an indie drama, there's something for everyone.
- Convenient Showtimes: These screenings are timed to fit around the schedules of a wide variety of viewers, making it easy to catch a film after work or during weekends.
At its core, standard screenings create an accessible environment, encouraging a sense of community among viewers. Families, friends, and individuals can come together to enjoy a shared experience, forming the lifeblood of cinema culture in the locality.
VIP and Premium Experiences
For those seeking an elevated experience, Dubai Hills Cinema offers VIP and premium options that redefine the traditional cinema visit. Patrons can indulge in luxury, making their movie night a memorable affair. These experiences often come with personalized services and upgraded features that significantly enhance comfort.
Advantages of VIP and Premium Options:
- Luxury Seating: Wide, plush reclining chairs create a home-theater feel, allowing guests to sink into the movie.
- Gourmet Concessions: From artisanal popcorn to chef-inspired snacks, the menu is a far cry from the usual cinema fare.
- Exclusive Lounge Access: Enjoy a premium ambiance with sophisticated décor, ideal for relaxing before the show starts or during intermissions.
Unique Benefits:
VIP seating is typically more spacious and well-designed, ensuring every guest feels special. Those looking to impress clients or celebrate a milestone find this experience particularly appealing. It's not just watching a movie; it’s making an occasion out of it.
Outdoor Screenings and Events
In addition to its standard and VIP offerings, Dubai Hills Cinema embraces the idea of outdoor screenings, which deliver a unique charm. These events fuse the magic of cinema with the beauty of the outdoors, allowing families and friends to bond under the stars.
Elements of Outdoor Screenings:
- Family-Friendly Atmosphere: Screenings often feature family-oriented films, encouraging parents to bring their kids along.
- Community Engagment: Events like these foster a sense of togetherness, offering local residents a chance to interact in a relaxed environment.
- Seasonal Specials: Certain holidays or cultural celebrations may prompt special themed screenings that bring the community together.
The allure of joining fellow community members to watch a classic film or a new release creates a social liquidity that is increasingly rare in today's busy lifestyles. Every outdoor screening is not just a movie night; it becomes a celebration of film and community spirit.
In summation, the wide array of viewing experiences at Dubai Hills Cinema provides options for every type of movie-goer. From standard screenings to exclusive VIP options and engaging outdoor events, the cinema cultivates a holistic cinematic experience. This variety not only caters to the diverse Dubai population but also solidifies the venue’s place in the local cultural fabric, making it a sought-after destination for both film enthusiasts and casual viewers alike.
Technology and Innovation
In today’s rapidly advancing world, technology and innovation play a paramount role in enhancing the cinematic experience. The integration of cutting-edge technology not only elevates the viewing pleasures but also aligns with Dubai Hills Cinema’s objective of creating a remarkable cultural hub. This section delves into two critical aspects of technology: projection and audio systems, alongside seating innovations that redefine comfort and engagement.
Projection and Audio Systems
At the heart of any cinema's allure lies its projection and audio systems. Dubai Hills Cinema ensures that film presentation is nothing short of spectacular, utilizing advanced digital projection technology that offers stunning visuals. The theaters are equipped with laser projectors that deliver brightness and clarity, drawing audiences into rich worlds crafted by filmmakers. With resolutions that reach 4K and beyond, viewers can expect crisp images, vibrant colors, and superior contrast. This technology allows for detailed scenes, creating an immersive experience.
Audio quality is equally paramount. The cinema employs state-of-the-art surround sound systems, which envelop the audience with multi-dimensional soundscapes. Brands like Dolby Atmos provide layers of audio that move around the audience, making them feel like they're part of the action. Whether it’s the deafening blast of an explosion or the subtle rustle of leaves in a serene forest, the sound is balanced and dynamic. This level of audio fidelity makes every screening memorable, transporting viewers deeper into storylines.
"Great films deserve great sound, and at Dubai Hills Cinema, you're not just watching; you're experiencing every whisper, crash, and note as if you were right there."
Seating Technology
The cinema’s seating is designed with comfort and ergonomics in mind, ensuring that every moviegoer enjoys their time without unnecessary distractions. The integration of adjustable recliner seats enhances the experience significantly. These seats allow patrons to find their perfect position, whether they prefer to sit upright or recline and relax. The technology behind these chairs ranges from smooth reclining mechanisms to cup holders integrated into armrests to hold beverages securely.
Moreover, some theaters offer premium seating options that include increased space and top-notch materials. The cushioning provides support, so patrons can settle in for longer films without discomforts. Additionally, many seats come equipped with charging ports, giving audiences the convenience of keeping their devices powered throughout the movie.
Beyond visual and audio enhancements, these innovations reflect a growing trend in how audiences consume cinematic experiences. Today's spectators expect both comfort and state-of-the-art technology. By addressing these needs, Dubai Hills Cinema not only stands out but also sets a benchmark in the industry.
In summary, the technology adopted at Dubai Hills Cinema, especially in projection, audio, and seating, showcases an understanding of contemporary demands in the movie-going experience. This commitment to merging entertainment with innovation highlights the cinema's role as a cornerstone of cultural engagement in Dubai.
Cultural Significance
The role of Dubai Hills Cinema transcends mere entertainment; it embodies a vibrant cultural hub that shapes the local artistic landscape. In an area known for its rapid development and growing affluence, the cinema serves as an essential bridge between the global film industry and the cultural nuances of Dubai. By providing a platform for diverse cinematic expressions, it fosters a richer cultural dialogue among local residents and visitors alike.
Contribution to Local Arts
Dubai Hills Cinema actively contributes to the local arts scene by showcasing Arab filmmakers, and independent productions alongside blockbuster hits. This inclusion is crucial as it highlights local talent, offering a space for stories that resonate with the cultural fabric of the region. For instance, every month, the cinema organizes special screenings of films made by Emirati directors or featuring local stories. This initiative not only raises awareness of domestic filmmakers but also invites comparisons and contrasts with international cinema.
"Cinemas hold the mirror to society, reflecting its issues and aspirations."
Furthermore, the cinema engages with artistic communities through workshops and discussions. This synergy elevates the visibility of local arts, connecting aspiring filmmakers with seasoned professionals, and fostering innovation within the creative sector. Such interactions can lead to joint ventures, utilizing the cinema as a launching pad for emerging talents in the film industry. By facilitating these connections, Dubai Hills Cinema underscores its commitment to nurturing a rich cultural landscape.
Community Engagement Initiatives
In an era where community engagement is paramount, Dubai Hills Cinema has devised various initiatives that resonate deeply with local populations. From film festivals that celebrate regional cultures to thematic nights that highlight heritage and identity, the cinema acts as a vehicle for community expression. The cinema's staff often collaborates with local artists, schools, and cultural organizations, inviting audiences to not just watch films but to participate in their creation.
One standout initiative is the "Cinema Under the Stars" program, which not only showcases films but also hosts discussions focused on local culture and community issues. Here, locals gather to voice their opinions and share stories that matter to them—a refreshing shift from conventional cinema experiences.
This engagement extends beyond film exhibitions, as the cinema often donates a portion of its revenues to local charities, emphasizing a commitment to social responsibility. Such efforts have cemented its reputation not merely as a business entity but as an integral part of community life in Dubai. The synergy it creates between entertainment, local culture, and social consciousness elevates Dubai Hills Cinema's status as a meaningful player in the broader cultural dialogue.
Audience Demographics
Understanding the audience demographics of Dubai Hills Cinema is pivotal. It offers insights into who frequents the cinema, influencing everything from programming and marketing strategies to ensuring a satisfying visitor experience. By discerning the different segments of the audience, stakeholders—including investors, developers, and local businesses—can tailor their offerings to meet the specific needs and preferences of various groups. This knowledge is essential in making informed decisions that can potentially drive revenue and increase community engagement.
Targeted Audience Segments
Dubai Hills Cinema caters to a diverse audience, comprising various demographic segments. The primary segments include:
- Families: Families with kids often seek family-friendly programming, including animated films and events designed for all ages. This demographic values safety and convenience, influencing how the cinema structures its offering.
- Young Adults: This group typically looks for the latest blockbusters or indie films, enjoying modern amenities like enhanced seating options and technology-driven experiences.
- Tourists and Visitors: Dubai attracts numerous tourists. The cinema appeals to these individuals by offering screenings that showcase local culture and international cinema. Marketing towards this group often highlights unique experiences and convenience.
- Sports Enthusiasts: Outdoor screenings of major sporting events attract a specific crowd—those looking to socialize while enjoying competitive games, creating an atmosphere of excitement and community engagement.
Each segment presents unique opportunities and challenges, dictating how Dubai Hills Cinema approaches its programming, marketing, and community initiatives.
Concessions for Families and Kids
To enhance the experience for families and children, Dubai Hills Cinema has implemented several thoughtful concessions:
- Discounted Family Packages: Offering family ticket bundles encourages parents to bring their children, making outings more affordable.
- Kid-Friendly Menus: The concessions stand features a kid-friendly menu, including healthier snack options and smaller portion sizes, catering specifically to younger audiences.
- Play Areas: Before and after screenings, children can enjoy play areas equipped with engaging activities, allowing parents to relax. This helps mitigate any restlessness during film waits, ensuring families have a memorable time together.
- Special Screenings: Designated times for kid-centric films or themed event nights further enhance the cinema's family-friendly reputation. Events like costume or sing-along screenings draw families in, fostering community spirit.
By focusing on these concessions, Dubai Hills Cinema not only attracts families but also cultivates a welcoming atmosphere that promotes repeat visits.
Economic Impact on Surrounding Areas
The emergence of Dubai Hills Cinema has more than just a splash in the entertainment pool of the city; it sends ripples across the local economy and influences various sectors significantly. The economic impact of this cinema stretches beyond its walls, affecting not just local businesses but also contributing to the vibrancy and allure of the surrounding region.
Through its very existence, Dubai Hills Cinema breathes life into the local real estate market and establishes itself as a vital thread within the fabric of the community. This section elaborates on how a cinema can do more than show films; it can be a catalyst for growth and opportunity.
Real Estate Market Effects
The presence of Dubai Hills Cinema plays a pivotal role in shaping the local real estate market. A common truism in urban development is that entertainment venues typically enhance property values and attract new residents. With the establishment of this cinema, the surrounding neighborhoods could see increased property demand. The appeal factors in not only the entertainment aspect but also the societal impact it brings.
As families look for leisure activities, areas close to cinemas develop a reputation as desirable locales. Potential buyers and renters are more likely to choose properties nearby a cinema to access various cinematic offerings without the inconvenience of long travel times. This connection leads to:
- Increased demand for housing
- Rising property values
- Enhanced neighborhood appeal, attracting more businesses
Investors eye these changes, often seeing the potential for long-term gains on their investment. As neighborhoods flourish due to new amenities, the infrastructure, including schools and shopping centers, often improves as well, creating a win-win situation.
Employment Opportunities Created
Beyond the immediate impact on real estate, Dubai Hills Cinema also provides a significant boost to employment opportunities. As construction progresses, jobs are created for skilled and unskilled workers alike. Once the cinema opens its doors, various roles will become available, spanning from front-line staff to management positions.
Diverse employment paths can stem from this single establishment, encompassing:
- Box Office Staff: Handling ticket sales and customer service, these positions often become entry-level roles for many, setting the stage for future careers in the entertainment sector.
- Concession Workers: These positions not only bolster immediate employment figures but also teach valuable skills regarding customer interaction and service.
- Event Coordinators: With special screenings and community events becoming part of the cinema's offerings, positions in event planning could grow sharply.
Moreover, the cinema’s operation will encourage local vendors and service providers, creating a network of jobs and facilitating community growth.
The link between entertainment options, employment creation, and economic enhancement is undeniable; by embedding a cinema in the heart of a community, you nurture a thriving ecosystem.
Operational Challenges
Operational challenges face every cinematic venture, and Dubai Hills Cinema is no exception. Understanding these challenges is crucial not just for the cinema’s successful operation, but also for potential investors and stakeholders keen on establishing a foothold in the vibrant entertainment sector of Dubai. Navigating market dynamics, advancing technology, and consumer expectations shape the operational landscape, influencing both profitability and audience satisfaction.
Market Competition
The cinema business in Dubai has become increasingly competitive as new players emerge, each vying for the attention and loyalty of moviegoers. Established chains such as VOX Cinemas and Reel Cinemas already have their loyal fanbase, and they keep pushing the envelope with luxury offerings and latest technologies. For Dubai Hills Cinema, the challenge is to carve out its distinct niche while attracting a diverse audience.
- Local Preferences: Understanding the local audience's preferences becomes vital. Are they in the mood for blockbuster hits or do they crave independent films? The answers can dictate the programming strategy.
- Unique Offerings: Focusing on unique experiences can set Dubai Hills Cinema apart. This can range from hosting film festivals that highlight local talent to offering themed movie nights which could capture the social vibe of the place.
- Pricing Strategies: Competitive pricing models, tailored for the target demographic, can enhance audience turnout. This may involve special promotions for the weekdays or family packages, catering specifically to the family-oriented segments of Dubai’s diverse population.
Adapting to Technological Trends
Today's cinema-goers expect an experience that goes beyond just watching a film. To meet these expectations, Dubai Hills Cinema must embrace various technological innovations that can enhance the viewing experience. This does not only encompass audio-visual advancements but also the integration of digital tools that improve customer service.
- Advanced Audio-Visual Systems: Utilizing state-of-the-art systems such as Dolby Atmos or IMAX can significantly elevate the cinematic experience, appealing to movie enthusiasts eager for high-quality sound and visuals.
- Mobile Applications: Developing and maintaining a user-friendly app can streamline ticket purchasing and provide information on upcoming shows, enhancing convenience for patrons.
- Virtual Reality Options: Projects that include virtual reality elements could offer a novel way to engage audiences, merging interactive experiences with traditional film viewing.
- Feedback Mechanisms: Implementing technology that gathers real-time feedback from audiences can help management understand their needs better, fine-tuning operations and offerings accordingly.
"Adapting to technological trends is not just about keeping up; it's about leading the way in customer experience and engagement."
Future Prospects
The future prospects of Dubai Hills Cinema hold significant weight not just for the cinema itself, but for the surrounding community and industry at large. As a central hub for entertainment and culture in the region, the cinema's evolution will likely intertwine with advancements in technology, shifting audience preferences, and the dynamic real estate landscape of Dubai. Investors and stakeholders have much to gain from understanding these future developments, as they can impact economic viability and the cultural fabric of the area.
Expansion Plans
Expansion plans for Dubai Hills Cinema are already on the drawing board, with discussions around adding more screens and enhancing existing facilities. This is vital for keeping pace with growing audience numbers and their diverse tastes in film. Possible additions may include:
- Enhanced Screening Options: Additional screens could widen the range of film genres, from indie films to major blockbusters. This diversification helps cater to a broader audience base.
- State-of-the-Art Amenities: Plans to incorporate the latest in cinema technology—like advanced audio and visual systems—can significantly enhance the viewing experience, making it a go-to destination in Dubai.
- Expanded Outdoor Spaces: Given the popularity of outdoor events, expanding the al fresco areas to host live screenings and festivals could capitalize on the region's climate and community spirit.
Having a clear roadmap for this expansion is fundamental, as it aligns with the rapid urban development trends in Dubai. Stakeholders can expect a ripple effect of economic benefits resulting from these changes, such as increased foot traffic and an uptick in local business revenue.
Potential Collaborations with Local Filmmakers
In the budding cinematic landscape of the UAE, fostering relationships with local filmmakers can serve as a catalyst for growth and innovation at Dubai Hills Cinema. Collaborations could manifest in various forms:
- Film Festivals: Hosting local film festivals can not only spotlight emerging talent but also draw audiences interested in homegrown cinema. This initiative can boost community engagement and pride while promoting cultural narratives unique to the region.
- Screening Partnerships: Collaborating with local film producers to provide exclusive first screenings of their films can foster goodwill and a sense of community. It also positions Dubai Hills Cinema as a champion of local content.
- Workshops and Masterclasses: By partnering with filmmakers to host workshops, the cinema can help nurture aspiring talent, ensuring a pipeline of creative work that resonates with local audiences.
Such collaborations can potentially transform Dubai Hills Cinema into a more inclusive space for artists and viewers, bridging the gap between diverse cultures and elevating the regional cinematic narrative.
For more insights on Dubai's film industry, check out resources from Wikipedia and Britannica.
Finale
In summing up the exploration of Dubai Hills Cinema, it's essential to highlight not only its architectural grandeur but also its role as a beacon in the cultural landscape of Dubai. This cinema is more than just a place to watch films; it’s a gathering point for families, a nightlife venue for young adults, and a cultural hub for artists and cinephiles. The emphasis on varied viewing experiences, ranging from standard to luxurious options, caters to the diverse expectations of moviegoers, fostering an inclusive atmosphere.
Final Thoughts on Dubai Hills Cinema
Dubai Hills Cinema is a culmination of innovation in entertainment and cultural representation. Positioned strategically within Dubai Hills Estate, it signifies the trendy blend of leisure and sophistication. Here are key takeaways regarding its impact:
- Cultural Significance: The cinema serves a crucial role in enriching the local arts scene, presenting an opportunity for both international and local filmmakers to showcase their work.
- Economic Dynamics: Its development affects local real estate, driving interest from investors and homeowners while fueling job creation, thus reshaping the economic landscape of the surrounding area.
- Community Engagement: Initiatives geared toward involving the community help to foster a sense of belonging and appreciation for the arts, forging a deeper connection with the residents.
- Future Outlook: With ongoing expansion plans and potential partnerships with local creatives, the cinema's relevance is poised to increase, thus ensuring its position in the entertainment industry.
In essence, Dubai Hills Cinema stands as a testimony to the evolving entertainment sector in Dubai, offering insights not only for future real estate ventures but also for the ongoing cultural dialogues within the community. This venue is not simply a cinematic location; it is a landmark that embodies the spirit of modern Dubai.
